According to the survey data, from January to June 2022, the sales volume of pure electric vehicles accounted for as high as 76%, and nearly 80% of the sales volume, which fully proves that pure electric vehicles have become the main models in the new energy vehicle market. The vigorous development of electric vehicles will put forward higher requirements for the construction of charging facilities. According to market research, insufficient construction of charging piles has become the primary problem restricting the promotion of new energy vehicles. The further promotion of electric vehicles is inseparable from the supporting infrastructure.
The vigorous development of EV charging piles
Whether it is the policy aspect or the rapid growth of market demand, it indicates that if now is the best period for the development of charging piles, with the continuous development of new energy vehicles, the charging pile market is also sought after by various capitals. How to seize this development Opportunity, turning opportunities into capital is a problem facing enterprises. It is understood that the charging pile industry is divided into two parts: equipment and operation. Equipment companies have taken the lead in benefiting, while operating companies are still in the groping stage of profit models and cannot realize their performance in the short term, but they have room for imagination in the long run. At present, there are three mainstream charging pile operation models in the world, namely, the government-led charging pile operation model, the grid enterprise-led charging pile operation model, and the car manufacturer-led charging pile operation model. The main profit models of the global charging pile industry are: borrowing electricity reform, wholesale + retail electricity profit model; quite satisfactory, charging charging service fee profit model; changing the way of thinking, aiming at the blue ocean model of the parking market; open thinking, charging service ecosystem Profit model; everyone collects firewood, crowdfunds to build piles; the free charging pile model in the United States, etc.
Mode 1: Financial Subsidy
Government subsidies According to the “Notice on Incentive Policies for New Energy Vehicle Charging Infrastructure and Strengthening the Promotion and Application of New Energy Vehicles during the 13th Five-Year Plan” jointly issued by the Ministry of Finance, the Ministry of Industry and Information Technology and other ministries and commissions, all provinces, autonomous regions and municipalities must obtain new energy vehicles, Charging infrastructure construction and operation rewards and subsidies need to reach a certain scale of promotion.
Mode 2: Electricity price difference, peak charge and valley discharge
Provide electric vehicle charging service, charge charging electricity fee and service fee. This is the most direct source of income for running an enterprise, and it is also a relatively common operating model. Since 2014, the National Development and Reform Commission has issued regulations, clarifying that charging facility operators can charge electric vehicle users with electricity fees and charging service fees, and charging electricity fees are implemented in accordance with national regulations.
Mode 3: Crowdfunding construction, multi-party sharing.
In the context of realizing open source without a better profit model, cutting expenditure and reducing costs is also a feasible model.
Through the integration of government, enterprises, society and other forces to participate together, we can improve the utilization rate of social resources, adapt to the market, and focus on user needs. Looking for partners, some provide venues (consumers stay for more than 2 hours, such as hospitals, shopping malls, schools, supermarkets, etc., have more than 5 self-owned parking spaces, and there is no need to expand capacity separately if there are surplus capacitors; some provide Construction support; some provide the charging pile itself. After completion, the partners will share the service fee income. From the perspective of cost and risk, it is reduced for all parties, and the cost can be recovered faster.
Mode 4: “Charging Pile + Advertising”
Let charging piles become a new carrier of advertising, make print media advertisements on charging piles, install LCD screens or advertising light boxes on charging piles, and publicize new energy and charging pile usage methods, precautions, safety instructions, and parking instructions in these places by the way , service push, etc. One day’s advertising fee in the downtown area is enough to pay a week’s electricity bill.
For example, in Beijing, if thousands of charging piles are erected in the streets and alleys of Beijing, how can smart advertisers miss such a good opportunity, which is really a good income for charging companies. Therefore, companies that make charging piles really have to endure loneliness. After everything is scaled up, profit methods and channels often come. However, some people say that although the advertising of charging piles can shorten the investment recovery cycle, it does not fundamentally solve the profitability of this industry. The fourth model is wholesale electricity sales. Kstar has previously stated that it will accelerate charging operations from a pure charging service fee model to a “wholesale electricity sales + charging service fee + operation and maintenance management” operation model. “The so-called wholesale electricity sale means that users can earn a certain amount of income by using the electricity price difference between the peak and the valley. Generally speaking, the electricity price is cheap during the valley period, and the electricity price is relatively expensive during the peak period. The electricity is sold to the charging station, and the charging station is then sold to the power grid in wholesale.” A person from KSTAR ‘s board secretary office explained to the reporter. But she admitted that this model is not yet fully mature and is still in the stage of discussion
Mode 5: Realization of Traffic
The charging management system and the mobile APP issue charging cards to the owners of new energy vehicles to settle the relevant expenses uniformly, and obtain cash flow through prepayment. The mobile app can obtain a batch of high-quality customer information, increase customer stickiness by counting charging time to calculate cleaning travel distance, etc., and can push advertising content and related services.
Mode 6: Parking Space Management
At present, many big cities are facing the problem of tight parking spaces. Finding parking spaces everywhere has become a difficult problem for everyone. In order to promote new energy vehicles and speed up the construction of charging infrastructure, why not directly build new energy garages? It can make full use of charging piles, It can also speed up the promotion of new energy vehicles, and more importantly, it can also solve the problems of car owners. Why not?
EV Car Charging Station in Parking Lot
Mode 7: Smart parking security camera and smart parking charging package
The charging pile is equipped with cameras, mobile sensors and other equipment to expand the service depth and increase security. At the same time, one charge per pile is achieved , reducing the pressure on the toll booth at the entrance of the parking lot.
Mode 8: Public WIFI, public enjoyment
network WiFi uses wires, why can’t we use the network cable? Open a public WiFi, support credit cards and Alipay, and only need – cents per Mbps! Benefit the surrounding people, and welcome the interface to place an advertisement by the way, isn’t it another income? Car owners Don’t worry, you can use the vehicle to connect to the Internet to transmit surrounding images at any time. Isn’t that what the APP on the mobile phone is for to know the status of the vehicle? By the way, the car manufacturer can also add some remote control functions to the car. It can be said: “Master, just put the box in my car (garage), and I will open the door for you remotely!”
Mode 9: supporting catering and entertainment facilities
At present, most of the social public charging stations are built in public parking spaces. There are two types of charging, fast and slow, and the charging time ranges from 1 to 6 hours. Long waiting times have discouraged some car owners. Build charging stations, increase services such as convenience stores, small entertainment facilities or wi-fi, and make them more humane and diversified to improve the utilization rate of charging piles.
Mode 10: Create a feedback system based on the surrounding ecology of the charging network
Create a charging Internet ecosystem Charging network is the basis of all profit models. It does not depend on charging service fees to make profits. It uses charging network as an entrance to create charging, sales, leasing, and 4S value-added services; develop a number of additional services to realize charging network and car networking. The triple play of the Internet maximizes the value and profit. For now, not only is there no clear profit model for EV charging piles in China, but there is also no successful experience abroad for reference. But in a sense, there is no giant monopolizing the market, a hundred flowers are blooming, and a hundred birds are contending. Whoever has a better model can leverage the big market with small capital. For some private enterprises and individual investors, it may be a rare opportunity.
Mode Eleven: Leasing Other Small Vehicles
Owners of bicycles and other means of transportation that rent charging cars may still be some distance away from their destination, and maybe their workplaces do not have charging piles, so fast EV charger operators can solve the problem of the last few kilometers for electric car owners, by renting electric vehicles to owners Electric scooters, bicycles, balance cars and other means of transportation can not only make it easier for car owners to go back and forth, but also realize their own benefits.
Mode 12: Provide charging services for other devices
Carry out other EV charging solution and power consumption services such as mobile phone battery, power bank, notebook and other equipment, and the equipment can be placed in the cabinet without long-term supervision. Now that there is a cabinet, you can also carry out temporary storage services for items, use the mobile APP to enter the password to unlock or control the EV charging station line on and off, and then deduct fees according to the time. In the face of such a large market and so many profit models, the spring of charging piles can be said to be unstoppable. As long as the enterprise has the heart, do you still worry about finding a profit model that suits you?
Post time: Dec-12-2022