Nei motokari itsva dzine simba dzakangoerekana dza “paza denderedzwa”?

Mukutanga kwa2022, kufarirwa kwemusika mutsva wemotokari yemagetsi kwakapfuura zvinotarisirwa.Nei mota nyowani dzakangoerekana dza “tyora denderedzwa” dzikashandura vatengi vazhinji kuita mafeni?Zvichienzaniswa nedzimotokari dzemafuta echinyakare, ndezvipi zvinokwezva zvakasiyana nemotokari itsva dzine simba?Mutori wenhau nguva pfupi yadarika akasarudza makambani matatu ari pakati-kusvika-yepamusoro-yekupedzisira ndima yemotokari nyowani dzemagetsi ekubvunzurudza ruzivo kuti vaone shanduko muindasitiri yemotokari yemagetsi kubva pamaonero evatengi, vachitarisira kuverenga zvikonzero zviri kukonzera kukura kusingatarisirwi kweindasitiri. .
Zvinoitwa zvinogara zvichiitwa nemakambani emagetsi matsva zvinoita sezvinoratidza kuti gore idzva richava gore rinoshamisa rekuvandudza mota dzemagetsi matsva.

Muchokwadi, zviratidzo zvinopisa zveindasitiri yemotokari yemagetsi zvakatotanga kuoneka muhafu yechipiri ye2021. Muna 2021, nepo kutengeswa kwemotokari yepasirese kuri pasi 20% gore negore, kutengeswa kwemotokari yemagetsi kunowedzera ne43% gore negore.Kutengeswa kwemotokari nyowani yenyika yangu kuchawedzerawo ne10.9% gore-pa-gore zvichipesana nemaitiro muna 2021, uye pachave nemaitiro maviri akanaka: kuwedzera kwechikamu chekutenga kwemunhu uye kuwedzera kwechikamu chekutenga mune zvisiri-. maguta akaganhurirwa.

Nei motokari itsva dzesimba dzakangoerekana dza “paza denderedzwa” uye dzikaita kuti vatengi vazhinji “vatendeukire kune mafeni”?Zvichienzaniswa nedzimotokari dzemafuta echinyakare, ndezvipi zvakasarudzika zvinokwezva zvemagetsi matsva kune vatengi?Ndeapi maitiro uye mutsauko pakati pemakambani emotokari akasiyana maererano nezvigadzirwa, kushambadzira uye masevhisi?
Model diversification
Vanhu vazhinji vakaona kuti kune kwete chete mamwe magetsi emagetsi matsva ari kufamba mumugwagwa nhasi, asiwo mamwe mamodheru.Ndizvo here?Nekushanyira zvitoro zvemakambani matatu ari pamusoro emotokari imwe neimwe, mutori wenhau akawana kuti simba rechigadzirwa chemotokari dzemagetsi matsva rakagadziridzwa zvakanyanya, uye anogona kunzwa intuitively kusimba kwakasimba kwekusimudzira kweindasitiri.
Product njere
Zvichienzaniswa nedzimotokari dzemafuta echinyakare, chii chiri musimboti wemakwikwi emotokari dzemagetsi matsva?Hungwaru hunoratidzika kuva mhinduro inogamuchirwa.Mutori wenhau akashanyira uye akawana kuti makambani emotokari emagetsi akawanda akashandisa mapuratifomu edhijitari kugadzira hurongwa hwesevhisi yekutenga kwemota uye kushandiswa kwemotokari, uye kuvandudza hupenyu hwedhijitari uye mushure mekutengesa-basa mumotokari.
digital marketing
Kusiyana nemakore mashoma apfuura, iyo yakaiswa padivi pemutsara wemotokari dzemafuta echinyakare, mota nyowani dzemagetsi dzine nzira dzakazvimirira dzekushambadzira.
centralization
Mhando dzemotokari dzechinyakare dzinonyanya kubatanidzwa mukugadzira, uye kwakawanda kwekutengesa uye mushure-kutengesa kunopedzwa nezvitoro zve4S nevatengesi, nepo mhando nyowani dzemotokari dzemagetsi, kunyanya mauto matsva ekugadzira mota, anozvarwa aine magene eInternet uye ane. hukama hwepedyo nevashandisi, saka vanobhadhara zvakanyanya kune sevhisi link..Kubva pa "kugadzira" kuenda ku "kugadzira + sevhisi", kugadzira zvigadzirwa nemasevhisi nevashandisi sezvo nzvimbo yacho iri kuita zvishoma nezvishoma maitiro matsva mukuvandudza indasitiri yemotokari yemagetsi.